The Value Engagement Approach (VEA) is a transformative leadership methodology rooted in the belief that every individual possesses equal intrinsic value. This approach emphasizes that everyone the potential to make significant contributions to their organizations and society as a whole. Leaders adopting VEA create an environment that encourages self-optimization, allowing individuals to showcase their unique talents while fostering collective innovation. Rather than merely managing existing resources, VEA leaders inspire the creation of new ideas that enhance their team's ability to achieve its mission.